Until recently, a social command center was often just a dedicated room where a few employees could keep track of mentions on social platforms and engage in social conversations happening around brands or topics. It looked impressive (big digital walls, amazing large screens, fascinating data visualisation, elegant glass façade….) but how can you have an overall view of your brand if you just track the basic figures of shares, likes or retweets? How can you gain decisive insight if you just monitor social media without allowing other departments to add their data to the table? As brand owners, institutions and agencies, how can you turn social media challenges into opportunities?
Welcome to the age of big data and insight command centres. Our latest white paper provides some insights and recommendations about the social command centre's evolution and what it means for businesses.